A funny little thing happened while I was watching football this sunday.  A funny little TV spot introduced me to Walmart’s Modern Warfare 2 promotional site.

Beyond the prominent incentive message, the site is wrapped around a gamer campaign which revolves around the lives of Steve and Nick.  Both are gamers and predictably like to trash talk.

From a social media standpoint, there is a twitter component which lets you select from antagonizing messages (tagging them with #mw2).

All and all a solid and well rounded mini-campaign