Indeed, upon closer inspection it seems Facebook is now seeking to leverage you, in getting friends in your network who are underutilizing their account, up to snuff.

Friendship and page suggestions have been joined with calls to help your connection.  As the image indicates, I’m being asked to suggest friends, but have also seen where I’ve been asked to suggest a profile photo.

All and all besides the minutia it seems like an interesting attempt at pairing active profile with ones that fall below that designation.