Gap’s newest campaign (courtesy of akqa), Born to Fit is a powerful sign of the times.  What would have been a few years ago a TV campaign is now squarely digital.  Experts, pundits and amateur marketers alike should have plenty to dissect.  With mobile being a centerpiece and more importantly audience participation this is a great example of a great integrated campaign which utilizes all our favourite social media destinations (twitter, iphone, youtube and facebook) in a great way.

Kudos to Gap and AKQA, I’m a fan