After the giddiness that ensued with all the new UI elements featured in iTunes 9, this news from Apple is simply bonus.
In an attempt to support better app discovery, a brand new page was introduce. Take a look and tell me what you think.
Gap’s newest campaign (courtesy of akqa), Born to Fit is a powerful sign of the times. What would have been a few years ago a TV campaign is now squarely digital. Experts, pundits and amateur marketers alike should have plenty to dissect. With mobile being a centerpiece and more importantly audience participation this is a great example of a great integrated campaign which utilizes all our favourite social media destinations (twitter, iphone, youtube and facebook) in a great way.
Part of Adobe Community Out Reach program, Adobe Peapods is the end result of a collaboration between Adobe, Goodby, the Black Eye Peas and Blitz.
Visit the site and create your own flower. You can import pictures from Facebook or use what we’ve provided.
Just when you thought smart advertising had become an oxymoron Showtime and their media agency OMD sign a deal with advertising deal with Amazon, giving them banners on amazon.com and wait for this, the ability to offer up a free book download on the Kindle.
Here are some links I’ve retweeted on twitter that were interesting or insightful.
Fast Company on how the number of friends is an indicator of behavior
http://www.fastcompany.com/blog/kit-eaton/technomix/facebook-does-s…Great little rivalry and media placement of this BMW outdoor ad
http://ow.ly/2L9nDesign portal dedicated to showcasing spartan and clean sites
http://www.minimalsites.com/Forbes ask Big Spaceship founder Michael Lebowitz to select his top 5 campaigns. And they are:
http://post.ly/GQbFor the information architects out there, some info porn
http://ow.ly/2ffw
That’s all for today
Michael Lebowitz is the founder and ceo of Big Spaceship, and the mind behind qapture.net. He was kind enough to take part in a little back and forth focusing on the Big Spaceship’s most recent release.
Aside from the cute name, this is the second site in seemingly the same amount of days to leverage the community and really content created by Twitter through a sponsored deal brokered by Federated Media.
This time around AT&T and not Microsoft are the sponsors of this effort. Built around March madness it’s mainly a mainly US centric campaign that seems to rally folks around their team in the NCAA Men’s basketball tournament.
The lack of being click on call to action taking me away from this “app” and unto some campaign form or page means that AT&T is seriously making an attempt at utility, by not seemingly pairing this site with any production or product.
Although a bit more constrained than Exectweets, kudos to AT&T, Federated Media and Twitter for their nod to Utility, are well deserved.
Aviary.com‘s mission according to their bio on the site, “is to make creation accessible to artists of all genres…” That’s nice and all, but the tools they’ve built around that mission are unmistakably cool and remarkably powerful for browser-based application. There are four tools at your disposal, Toucan (a color swatch tool a la Adobe Kuler), Raven (a vector tool), Phoenix (an image editor tool) and my favorite Peacock a sort of visual laboratory.
In addition to cool tools, they’ve been a small community around member submits. There you can see what other creatives have shared. A lot of it is very inspiring even if it’s a community still in its infancy.. So join me in congratulating them on their ’09 SXSW Technical Achievement award by testing it out and letting your friends know about it if you enjoy the experience.
here.
In somewhat related news Trent Reznor announced on Twitter yesterday the submittion of a free IPhone app for approval. If all goes well the free app should be making its way to app store in a couple of weeks.
Not much info is available on what the app is for or will do. As soon as we find out, we’ll post an update to this post.