Indeed, upon closer inspection it seems Facebook is now seeking to leverage you, in getting friends in your network who are underutilizing their account, up to snuff.
Friendship and page suggestions have been joined with calls to help your connection. As the image indicates, I’m being asked to suggest friends, but have also seen where I’ve been asked to suggest a profile photo.
All and all besides the minutia it seems like an interesting attempt at pairing active profile with ones that fall below that designation.
Gap’s newest campaign (courtesy of akqa), Born to Fit is a powerful sign of the times. What would have been a few years ago a TV campaign is now squarely digital. Experts, pundits and amateur marketers alike should have plenty to dissect. With mobile being a centerpiece and more importantly audience participation this is a great example of a great integrated campaign which utilizes all our favourite social media destinations (twitter, iphone, youtube and facebook) in a great way.
Michael Lebowitz is the founder and ceo of Big Spaceship, and the mind behind qapture.net. He was kind enough to take part in a little back and forth focusing on the Big Spaceship’s most recent release.
Late last week, Facebook “twitterized” their landing page by making a live update feed, the primary focus. For it’s part, Twitter seems to have just responded to that move by re-introducing text advertisements. It seens Facebook may be after the Twitter user base while Twitter wants Facebook’s media revenues.
Odopod just relaunched their website. For those of you who don’t know Odopod, they are a San Francisco-based shop that’s done some of the better flash work out there. The interesting part of this redesign beyond the usual visual improvement is the minimal use of Flash. The going with an XHTML site from a shop that has made its name in Flash, is a trend i first saw with the Barbarian Group’s redesign last year and seems to be gaining mometum.
A couple of weeks ago while on summize.com doing some research on what cool links people were sharing, i stumbled upon twistori.com. It great little visualizer feeding off the twitter graph but focused on tweets containing five keywords. Love, hate, think, believe, feel and wish.
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