A funny little thing happened while I was watching football this sunday. A funny little TV spot introduced me to Walmart’s Modern Warfare 2 promotional site.
Beyond the prominent incentive message, the site is wrapped around a gamer campaign which revolves around the lives of Steve and Nick. Both are gamers and predictably like to trash talk.
From a social media standpoint, there is a twitter component which lets you select from antagonizing messages (tagging them with #mw2).
All and all a solid and well rounded mini-campaign
Gap’s newest campaign (courtesy of akqa), Born to Fit is a powerful sign of the times. What would have been a few years ago a TV campaign is now squarely digital. Experts, pundits and amateur marketers alike should have plenty to dissect. With mobile being a centerpiece and more importantly audience participation this is a great example of a great integrated campaign which utilizes all our favourite social media destinations (twitter, iphone, youtube and facebook) in a great way.
There certainly has been an explosion of marketing campaigns this year which have used twitter as a key messaging point.
Here are some links I’ve retweeted on twitter that were interesting or insightful.
Fast Company on how the number of friends is an indicator of behavior
http://www.fastcompany.com/blog/kit-eaton/technomix/facebook-does-s…Great little rivalry and media placement of this BMW outdoor ad
http://ow.ly/2L9nDesign portal dedicated to showcasing spartan and clean sites
http://www.minimalsites.com/Forbes ask Big Spaceship founder Michael Lebowitz to select his top 5 campaigns. And they are:
http://post.ly/GQbFor the information architects out there, some info porn
http://ow.ly/2ffw
That’s all for today
Michael Lebowitz is the founder and ceo of Big Spaceship, and the mind behind qapture.net. He was kind enough to take part in a little back and forth focusing on the Big Spaceship’s most recent release.
Aside from the cute name, this is the second site in seemingly the same amount of days to leverage the community and really content created by Twitter through a sponsored deal brokered by Federated Media.
This time around AT&T and not Microsoft are the sponsors of this effort. Built around March madness it’s mainly a mainly US centric campaign that seems to rally folks around their team in the NCAA Men’s basketball tournament.
The lack of being click on call to action taking me away from this “app” and unto some campaign form or page means that AT&T is seriously making an attempt at utility, by not seemingly pairing this site with any production or product.
Although a bit more constrained than Exectweets, kudos to AT&T, Federated Media and Twitter for their nod to Utility, are well deserved.
ExecTweets.com is a portal sponsored by Microsoft in conjunction with Federated Media and Twitter. That’s right you’ve heard it right. This is by my account the first real foray towards a revenue model that Twitter is exploring. It will be interesting what other vehicles they come up with over the next few months.
With over 200,000 followers, it’s clear to me that the Whole Foods twitter account is being well received by its patrons both actual and potential. And it must be as they have just added @wholerecipe, an automated recipe feed. It’s great to see their continued commitment to nurturing a real conversation with their patrons.
What do you guys think? Is the new account adding to the conversation or taking away?
Here is a great little concept from the minds at Critical Mass. This weekend as the NBA All-Star Weekend unfolds, you’ll be able to follow Dwight Howard in real time as he documents via twitter and flickr uploads the people and places he comes into contact.
Read the full post
A couple of weeks ago while on summize.com doing some research on what cool links people were sharing, i stumbled upon twistori.com. It great little visualizer feeding off the twitter graph but focused on tweets containing five keywords. Love, hate, think, believe, feel and wish.
Read the full post