Gap’s newest campaign (courtesy of akqa), Born to Fit is a powerful sign of the times. What would have been a few years ago a TV campaign is now squarely digital. Experts, pundits and amateur marketers alike should have plenty to dissect. With mobile being a centerpiece and more importantly audience participation this is a great example of a great integrated campaign which utilizes all our favourite social media destinations (twitter, iphone, youtube and facebook) in a great way.
Whether government 2.0 or just plain being smart within the context of social media here is a great add from the Obama administration again on Healthcare debate on linkedin. It’s brilliant on many levels. First by creating a specific message that will resonate with business owners ( an important audience in the ongoing debate), and placing it on a niche social media site where the audience in question indexes really high.
If you’re looking at creating a best-of-breed social media strategy whose goal is to create momentum around a platform, look no further than what the Obama administration continues to do.
Did you think I would let this blog go uncared for more than a few months. A recent project for a large software company in Seattle had me thinking about social media and government. This is why the Obama’s administration latest “widget” (I use the term loosely” is an excellent example of what I (and others I am sure) call Crowd Building using Twitter. That is the idea of building a vocal and pronounced social majority when it comes to a specific issue and/or cause.
There certainly has been an explosion of marketing campaigns this year which have used twitter as a key messaging point.
Michael Lebowitz is the founder and ceo of Big Spaceship, and the mind behind qapture.net. He was kind enough to take part in a little back and forth focusing on the Big Spaceship’s most recent release.
Aside from the cute name, this is the second site in seemingly the same amount of days to leverage the community and really content created by Twitter through a sponsored deal brokered by Federated Media.
This time around AT&T and not Microsoft are the sponsors of this effort. Built around March madness it’s mainly a mainly US centric campaign that seems to rally folks around their team in the NCAA Men’s basketball tournament.
The lack of being click on call to action taking me away from this “app” and unto some campaign form or page means that AT&T is seriously making an attempt at utility, by not seemingly pairing this site with any production or product.
Although a bit more constrained than Exectweets, kudos to AT&T, Federated Media and Twitter for their nod to Utility, are well deserved.
Late last week, Facebook “twitterized” their landing page by making a live update feed, the primary focus. For it’s part, Twitter seems to have just responded to that move by re-introducing text advertisements. It seens Facebook may be after the Twitter user base while Twitter wants Facebook’s media revenues.
With over 200,000 followers, it’s clear to me that the Whole Foods twitter account is being well received by its patrons both actual and potential. And it must be as they have just added @wholerecipe, an automated recipe feed. It’s great to see their continued commitment to nurturing a real conversation with their patrons.
What do you guys think? Is the new account adding to the conversation or taking away?
The attention to detail is painstaking, the pixels are perfectly in place and the interaction looks like it took decades to refine. Those are the qualities of the site Virb. But enough with the hyperbole. Go forth and find out for yourself.
If one needed to be reminded of the power of consumers to change the will of companies, one should not go any further. Indeed this post has less to do with the actual modifications to Facebook’s Terms of Conditions and more to do with the ensuing public relations backlash, nightmare and ultimately solution.