A funny little thing happened while I was watching football this sunday. A funny little TV spot introduced me to Walmart’s Modern Warfare 2 promotional site.
Beyond the prominent incentive message, the site is wrapped around a gamer campaign which revolves around the lives of Steve and Nick. Both are gamers and predictably like to trash talk.
From a social media standpoint, there is a twitter component which lets you select from antagonizing messages (tagging them with #mw2).
All and all a solid and well rounded mini-campaign
Just when you thought smart advertising had become an oxymoron Showtime and their media agency OMD sign a deal with advertising deal with Amazon, giving them banners on amazon.com and wait for this, the ability to offer up a free book download on the Kindle.
There certainly has been an explosion of marketing campaigns this year which have used twitter as a key messaging point.
ExecTweets.com is a portal sponsored by Microsoft in conjunction with Federated Media and Twitter. That’s right you’ve heard it right. This is by my account the first real foray towards a revenue model that Twitter is exploring. It will be interesting what other vehicles they come up with over the next few months.
In order to promote the latest PS3 game Killzone 2 (remember that was the franchise that was going to dethrone Halo), Sony launched an innovative media campaign featuring an in-browser game. After downloading a tiny (45k) Firefox plugin, users would be trusted into battle as they surfed select websites. These random battles appeared for example if you were visting popular social network destinations such as mySpace, Facebook and Flickr to name a few.
The Michelin guides are to Europe what the Zagat guides are to the states. For their 100th Edition, Michelin decided to pick 100 artists and have each of them create the Michelin cover in their own eyes. Site visitors are then able to vote on their favourites. Simple but well done and executed. Often when talking about big experiences it’s the small projects and details that aggregately make the big impact.
A new campaign from the very able and social media-savvy folks at Ford has hit the interweb. The Ford Fiesta Movement asks visitors why should Ford pick them to be one of the first driver to get behind the wheel. Submissions are politely asked to be 2-5 minutes long.
They are giving away 100 spots. Be interesting to hear how many applicants they get.
Here is a great little concept from the minds at Critical Mass. This weekend as the NBA All-Star Weekend unfolds, you’ll be able to follow Dwight Howard in real time as he documents via twitter and flickr uploads the people and places he comes into contact.
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